INDEX
Grünes Haus is a Berlin-based electronic music festival promoting sustainability. The festival’s brand identity is inspired by both environmental and technological landscapes.
FALL 2017
ADVISED BY JAMES GOGGIN








ABOVE—progression of the Grünes Haus logotype.
BELOW—branding color palette, with their sources of inspiration.




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ABOVE—promotional Grünes Haus video, involving the logotype in motion.


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ABOVE—official Grünes Haus lineup poster, sized 16”x32”.
BELOW—modular promotional posters displaying photographs of the festival, or the Grünes Haus logotype, printed in black and white on recycled sheets of tabloid-sized newsprint.





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Multipurpose digital signage would display graphic motifs in motion, performance schedules, and information regarding environmentally friendly practices.

ABOVE—outdoor bus stop advertisement; key visual motifs employed for all promotional material.
BELOW—informative signage at the festival’s intended location, in a warehouse called ‘Kraftwerk Berlin.’





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ABOVE—promotional hoodies sold exclusively at the festival.


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The GrünesHaus App provides user with information regarding environmental festival practices, performance schedules, online ticketing, a mixtape, and contact details for further assistance.

The ‘mixtape’ within the app, shown in use above, compiles notable tracks by performers. This allows attendees to stay engaged with the spirit of the festival, even after it ends, and extends the experience to those that could not attend.





Here’s the official Grünes Haus mixtape for your listening pleasure: